Evaluation 6

6. How did you identify the target audience of your trailer?

As a group, we looked at the age ranges of other similar films and decided that our film was aimed at 15-25 year olds. We decided this because the main character is shown as around 16/17 years old, which would relate to the younger end of our age band. The older age range we thought would relate to the character of the mother, and also recognize the trailer as similar to older films they may have seen previously. We thought making the trailer an 18 would not be appropriate, as minimal death scenes and blood is shown. We thought our trailer appealed to both boys and girls, as we have a boy protagonist and a girl protagonist.