3. How would an audience consume your film trailer?
An audience would be able to see the trailer without
looking for it, assuming they are regular consumers of commercial media. They
would do this by either choosing to go to the cinema and watch the trailers or
taking notice when the trailer came on TV. The audience could also go and look
for the trailer, by visiting the website of the film or searching it on YouTube.
Audiences could also be shown the trailer by others who have seen it and liked
it, as word of mouth can sometimes be the most influential form of advertising.
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